ZLIDEON

In a Growth Hacking Module my team had ZlideOn as our client; a small company that sells reusable zippers. The task that they gave us was to increase their online sales. Growth hacking is a subfield of marketing focused on the rapid growth of a company. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets.

I participated as a Growth Hacker and learned how to create a Growth Model, Key Performance Indicators (KPI), and North Star Metrics (NSM). We focused on strategies related to growing ZlideOn’s online business; hypothesized, prioritized, and tested innovative growth experiments; analyzed what worked. I also took on the role of a content creator and created a video campaign for their social media channels.

Role: Content Creator, Data Analyst

Skills: Adobe After Effects, Adobe Premiere Pro, Data analysis

Client: ZlideOn

Deliverable: Social media campaign, marketing

Year: 2022